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Published on January 22nd, 2018 | by PEM

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Media Circus: How CBS Pulled Off the John Malkovich Tease Before the AFC Championship Game

CBS Sports creative director Pete Radovich has a reputation for being one of best in sports television at the “tease” that leads into a big sporting event. On Sunday before the Patriots and Jaguars kicked off, CBS delivered an unforgettable one featuring John Malkovich.
Source: sports

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